About Us
Enroute is a cycling and running retailer built for riders and runners who value performance, design, and consistency.
Founded in Vancouver in 2020, Enroute opened its first US home in Boulder, Colorado, in September 2026. We bring a focused selection from MAAP, Pas Normal Studios, Rapha, and Fingerscrossed, paired with thoughtful service, deep product knowledge, and Boulder’s cycling culture.
Shop our MAAP and Pas Normal Studios collections online. Our run-specialty store in Richmond, BC, is at enroute.run .
We believe good cycling gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Our collection spans technical apparel for long days in the saddle to considered pieces suited for everyday riding. Whether you are training consistently or simply riding as part of daily life, Enroute exists to support that process with clarity, quality, and restraint.
What we offer
Explore
Extensive Product Range
We curate a focused selection of high-performance cycling apparel and accessories from trusted brands. Every product is chosen for its function, fit, and durability, covering everything from training and racing to long days in the saddle and everyday riding.
E-Commerce expertise
Our online platform is built to make accessing the right gear simple and efficient. With detailed product information, clear guidance, and US shipping and Boulder pickup, we bring the same level of care and expertise from our retail space to riders everywhere. Whether shipping across the United States or picking up in Boulder, the experience is designed to be clear, reliable, and easy to navigate.
Community Hub
Our space is designed to be more than a retail store. Enroute serves as a clubhouse for the local cycling community, a place to connect, plan rides, share knowledge, and spend time around the sport. Through group rides, events, and informal gatherings, we create opportunities for riders to come together and build meaningful connections, both on and off the bike.
Community Engagement
We actively support and participate in the cycling community through rides, events, and ongoing collaborations. Our focus is on creating consistent touchpoints that encourage participation, shared experience, and long-term involvement in the sport. Community at Enroute is built through presence and continuity, not campaigns, strengthening the connection between riders and the culture that surrounds cycling.
Visit Enroute Boulder
Enroute operates its US retail space in Boulder, Colorado.
Enroute Boulder is at 1815 Pearl St, in the space formerly home to the Rapha Boulder clubhouse, which Rapha closed in early 2026. Enroute is an independent cycling and running store and is not affiliated with Rapha. We're open daily, 11 a.m. to 6 p.m.
Our store offers expert guidance on fit, materials, and layering, along with in-store pickup for online orders. The space also serves as a meeting point for community rides and cycling events.
Walk-ins are always welcome.
Find us
1815 Pearl St
Boulder, CO 80302
United States
Open daily
11 AM–6 PM