About Us

Enroute is North America’s premier destination for fashion and cycling apparel. We have established ourselves as a leader in the luxury cycling apparel industry through our Vancouver retail space and global e-commerce presence. Enroute, established in 2020, swiftly emerged as a leading online vendor of curated performance apparel. Optimizing our capacity, we present an unmatched array of premier brands such as MAAP, Pas Normal Studios, Oakley, Assos, Biehler, and Rapha. We make it easy for customers to access world-class products from trusted brands in the industry, and our commitment to service and passion for what we do sets us apart from others in the space.

Extensive Product Range

We offer a diverse range of casual and technical apparel for men and women, including t-shirts, pants, jackets, and accessories. Our comprehensive range of products ensure we cater to a wide range of customer preferences and fashion trends.

Community Hub

Enroute is home to a loyal following of passionate individuals who trust us with all of their apparel and service needs, on and off the bike. Our Kitsilano location is home to some of the best coffee and vibes around, and is a perfect spot for people to hang out throughout the week. Our retail space showcases a variety of offerings from our partners, for customers to get hands-on with the latest products available. We offer a series of community events year-round, and host our larger partners with unique brand experiences here in Vancouver. Our group of ambassadors help lead the way and are always on hand to engage with our community. We prioritize building strong relationships with our customers by actively engaging with them in fun and memorable ways.


We developed a robust e-commerce platform that provides customers with a seamless online shopping experience. Our user-friendly interface, secure payment gateways, and efficient order fulfillment process contribute to a seamless shopping experience.

Pas Normal Studios