Diversion is a concept of what the modern day cycling club and race team could look like. It is the act of deviating from the everyday path and embracing the unexpected.

We aim to grow the sport in the Pacific Northwest by balancing performance and fun, while promoting uniqueness and self-expression. We offer a form of amusement that provides temporary distraction and lasting enjoyment. We emphasize the joy of riding in all forms, and are committed to community engagement through nurturing a culture of respect, teamwork, and progression. We aim to inspire, empower, and make a positive impact both on and off the bike. We strive to be responsible stewards of the environment, minimizing our impact and raising awareness about the importance of protecting the beautiful landscapes we get to ride in everyday.