About ENROUTE
ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a strong local cycling culture.
We believe good gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Whether someone is training consistently or simply moving through daily life, Enroute exists to support that process with clarity, quality, and restraint.
Role Overview
Boulder is our first store outside Canada, and it needs someone who can open it, build a team from nothing, and bring the Enroute experience to Colorado. You lead every part of the store day to day: the people, the sales, the customer experience, and the store's place in the local cycling and running community. You look after this store as if it were your own, and you hold it to the standard of the Enroute brand.
- Reports to: General Manager
- Location: Boulder, CO
- Compensation: $75,000–$95,000 per year (USD)
- Employment Type: Full-time
- Eligibility: Authorized to work in the United States
ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a strong local cycling culture.
We believe good gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Whether someone is training consistently or simply moving through daily life, Enroute exists to support that process with clarity, quality, and restraint.
Boulder is our first store outside Canada, and it needs someone who can open it, build a team from nothing, and bring the Enroute experience to Colorado. You lead every part of the store day to day: the people, the sales, the customer experience, and the store's place in the local cycling and running community. You look after this store as if it were your own, and you hold it to the standard of the Enroute brand.
What You'll Own
Leading and building the team
- Recruit, hire, onboard, and develop a strong sales team
- Coach and motivate the team to meet and beat their sales and service goals
- Schedule people to give great service while staying inside the labour budget
- Hold regular performance conversations, with honest coaching and feedback
- Build a team that is positive, works together, and holds itself to account
Customer experience
- Give every customer a genuine, personal experience and honest product advice
- Make sure the team knows the apparel, footwear, accessories, and what is new
- Handle concerns properly and build customers who come back
- Build real relationships with the local running and cycling communities
Sales and the numbers
- Meet and beat the store's sales, profit, and key targets
- Read the sales reports and act on what they tell you
- Run promotions and seasonal merchandising well
- Keep stock at healthy levels, with an accurate count
Running the store
- Own opening and closing, cash handling, and daily reporting
- Hold strong visual merchandising and presentation
- Keep the store compliant with company policy, health and safety, and loss prevention
- Coordinate stock counts, receiving, transfers, online order fulfilment, and replenishment
Community
- Support local races, rides, clinics, and events
- Build partnerships with local clubs, coaches, and organisations
- Represent the store and the brand with warmth and real enthusiasm
What You Bring (Essential)
- Three or more years of retail management, ideally in specialty retail, sporting goods, outdoor, or technical apparel
- A real track record leading, coaching, and developing retail teams
- Strong grasp of retail operations, inventory, and merchandising
- A history of hitting sales targets and business goals
- Clear communication, good organisation, and sound problem-solving
- Comfortable with retail POS and inventory software
- US work authorization
Strongly Preferred
- Personal experience with running, cycling, triathlon, or endurance sport
- Knowledge of technical fabrics, layering, footwear, hydration, and accessories
- Experience running or taking part in community events and group activities
- Boulder or Front Range network, and new-store or new-market opening experience
How Success Is Measured
Success in this role looks like:
- A store that opens well and quickly finds its feet, trading healthily and known in its community
- A team you hired and kept, who are good at their jobs and want to stay
- A store that looks after its money as well as its customers
- A store the local cycling and running community treats as their own
What We Offer
- Health benefits package
- Employee discounts
- Room to grow with a growing specialty retailer
Send your resume and a short cover letter to careers@enroute.cc, with a brief introduction to your retail leadership experience and what drives your passion for running, cycling, and the endurance-sports community.
How to Apply
Please send your resume and a short note about your experience and interest in the role to careers@enroute.cc .