About ENROUTE
ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a strong local cycling culture. Alongside ENROUTE.CC, our running side (ENROUTE.RUN) brings the same standards to the run community: considered footwear and apparel, honest fitting, and a local culture built around the sport rather than the trend. The café completes the space: a place for riders and runners to gather before and after, held to the same bar for care and consistency as everything else we do.
We believe good gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Whether someone is training consistently or simply moving through daily life, Enroute exists to support that process with clarity, quality, and restraint.
Role Overview
Sales Associates are the face of Enroute on the floor: a knowledgeable, approachable presence for every rider and runner who walks in. You help drive the store's sales by building genuine relationships, giving honest guidance on what someone actually needs, and keeping the floor to the standard of the Enroute brand. This is honest, knowledgeable service, grounded in real product understanding rather than upselling. You are the reason a customer trusts Enroute and comes back.
- Reports to: Store Manager / General Manager
- Location: Boulder, CO
- Compensation: $20–$25 per hour (USD)
- Employment Type: Full-time · hourly
- Eligibility: Authorized to work in the United States
ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a strong local cycling culture. Alongside ENROUTE.CC, our running side (ENROUTE.RUN) brings the same standards to the run community: considered footwear and apparel, honest fitting, and a local culture built around the sport rather than the trend. The café completes the space: a place for riders and runners to gather before and after, held to the same bar for care and consistency as everything else we do.
We believe good gear should do its job quietly. That means function before hype, fit over trends, and honest recommendations grounded in experience. Whether someone is training consistently or simply moving through daily life, Enroute exists to support that process with clarity, quality, and restraint.
Sales Associates are the face of Enroute on the floor: a knowledgeable, approachable presence for every rider and runner who walks in. You help drive the store's sales by building genuine relationships, giving honest guidance on what someone actually needs, and keeping the floor to the standard of the Enroute brand. This is honest, knowledgeable service, grounded in real product understanding rather than upselling. You are the reason a customer trusts Enroute and comes back.
What You'll Own
Customer experience and sales
- Give every person who walks in genuine, knowledgeable, personal service
- Understand what a customer actually needs and know how to recommend the gear that changes a person's experience for the better across footwear, apparel, accessories, nutrition, and gear
- Help people with fit, product education, and the story behind the gear, so they buy with confidence and come back
- Work steadily toward the store's sales goals, targets, and service standard
- Stay on top of new launches, seasonal collections, and the brand stories behind them
Product knowledge and brand
- Build and keep real product knowledge across running, cycling, and lifestyle
- Stay current on technical features, fit, performance, and where the brand sits
- Represent Enroute with warmth and authenticity, in the store and in the community
- Be the person customers trust for an honest run or cycling recommendation
Running the store
- Support daily operations: opening and closing, POS, and order fulfilment
- Help with receiving, restocking, merchandising, and on-brand presentation
- Keep the floor, stockroom, and fitting areas clean, organised, and to standard
- Support online pickups, ship-from-store, and other channel needs
- Watch stock levels and flag low stock, merchandising needs, or product issues to leadership
Community and team
- Support store events, activations, group rides, run clubs, and community initiatives
- Help make the store a welcoming, inclusive place that strengthens the Enroute community
- Work closely with store leadership and the rest of the team, and keep the culture positive and accountable
- Share what you hear from customers: trends, requests, and ways to make the store better
- Be willing to support both store locations and business needs when required
What You Bring (Essential)
- Two or more years in retail or customer service
- A real passion for running, cycling, and technical apparel
- Strong communication and people skills
- A customer-first, proactive, team-minded approach
- Confidence selling and speaking to technical product features
- Attention to detail and comfort in a busy retail environment
- Reliable, professional, and motivated to help the store succeed
- Available for weekends, evenings, and key retail periods
Strongly Preferred
- Retail, hospitality, or customer-service background
- Personal running or riding experience, and knowledge of cycling and running brands and gear
How Success Is Measured
Success in this role looks like:
- Customers who leave with the right gear and come back because of how you treated them
- Honest, knowledgeable service and fitting that people trust
- Shifts the store can count on you for
What We Offer
- Health benefits package
- Employee discounts
- Food and beverage perks (Vancouver); employee discounts and room to grow across all locations
How to Apply
Please send your resume and a short note about your experience and interest in the role to careers@enroute.cc .